我们的能力
我们的团队主要专注于策略，创造和推广 所有媒体. 它是所有内容营销的核心，填充你的入站营销机器. 然而, 我们与外部合作伙伴合作，促进付费媒体植入, and we can do research for you on which Earned Media outlets might be best to pitch for promotion of your 内容.
点击下面的任何功能来直接滚动到它
获得,拥有 & 付费媒体:
1. 获得媒体:
Outside publications or influencers choose to share your original 内容 or endorse you online. 你已经“赢得”了他们主动提到你的机会. 例子包括在社交媒体上被提及、转发、推荐和背书. Benefits include street cred from having others endorse your 内容 and exposure to a wider audience.
2. 拥有媒体:
你的营销团队推广你的原创内容. 例如你的博客、网站、社交媒体、可下载内容和视频. 好处包括完全控制内容, 教育你的听众, driving traffic to your website and 社交媒体 channels as well as positioning your team as thought leaders.
3. 付费媒体:
您在第三方网站或平台上购买赞助内容或广告. 这就是“付费播放”的媒体. 例如PPC广告、展示广告和影响者营销. Benefits include creating awareness of your company to a new audience and driving traffic to your website.
内容创作
为什么你需要内容: To drive traffic, convert leads, and position your company as a thought leader in your industry. 我们认为你的内容应该与 买方的旅程, 并回答他们最迫切的痛点和问题.
我们的流程
战略和技术研究: We analyze business needs to develop the overarching strategic direction for the 内容 and conduct technical research to inform our planned execution.
访谈与课题研究: 我们采访了你的主题专家, clients and industry influencers and conduct additional topic research to develop 内容 for you.
优化、发布、推广: 我们对SEO进行优化, publish the 内容 and promote it on your core channels to increase reach and engagement.
电子邮件营销
为什么你需要电子邮件营销: 这是最被证明的, 这是一种经济有效的方法, 在客户面前展示有针对性的信息. We believe that 电子邮件营销 should focus on your entire customer journey and provide your contacts with a highly-personalized experience.
我们的流程
战略与平台: 根据你的目标使用最好的电子邮件营销平台和模板, 我们开发了一个定制的电子邮件沟通策略，包括类型, 数量, 和列表分割.
创建、目标和发布: 我们创建电子邮件副本, design并发送一次性邮件, 到时事通讯和自动滴注活动培育电子邮件.
分析与建议: 我们从可交付性来评估电子邮件的性能, 打开, 和单击来提供改进电子邮件模板的建议, 复制, 主题和发送时间.
转化率优化(CRO)
为什么你需要转化率优化: 在较短的时间内获得您的网站访问者和转换现有的线索. We believe that CRO is a series of constant testing and improvements across all areas of your digital landscape.
我们的流程
策略和计划: 我们审核您的数字营销表现，以跟踪和分析用户行为, 转换路径, 参与确定差距和改进的机会.
创建、目标和发布: 我们在您的网页上创建和发布转换点, 增加接触, 并创造新的机会来培养用户.
分析与建议: 我们审查你的网页和营销漏斗的表现, 然后应用改变，把你的访客变成客户，把你的客户变成客户.
搜索引擎优化(SEO)
为什么你需要SEO: 这样你的理想客户就可以找到你和你创造的内容. 我们相信数据驱动，持续改进您的页面SEO.
我们的流程
策略和计划: We do keyword research and competitor analyses to identify what common questions and phrases your audience is searching for. 然后, 使用这些数据, we outline and plan 内容 to provide answers and solutions to those questions and phrases.
创建、目标和发布: 使用我们的目标关键字列表, 我们生成博客内容, 优化元数据(比如元描述), 标题, 和url)和更新现有的页面更好的可见性.
分析和优化: 我们监视您的博客和页面的性能, 分析数据, 并定期优化您的内容遵循SEO最佳实践.
铅一代
为什么你需要领导世代: 快速将您的在线访问者转化为您的销售团队的线索. We believe that a beautiful website or landing page without any lead gen tactics is just a glorified brochure.
我们的流程
策略和计划: We analyze your website for opportunities to capture more leads and recommend a list of tactics and locations for lead gen including forms that make sense for your audience. 我们会考虑获取多少信息，并将其与你的报价相匹配.
创建、目标和发布: 我们开发智能表单和cta，将您的在线内容推广给您的理想客户. We publish them in places most likely to get the best results and select appropriate triggers (such as exit intent, 滚动, 时间在页面, 等.)用于弹出式表格.
分析与建议: 我们审查你们的领先一代策略的表现，以便对内容进行校准, design, 或触发器，以提高性能随着时间的推移.
销售支持
为什么你需要销售支持: 销售团队太分散，在研究上浪费了太多时间, 采购会, 执行管理任务. We believe that marketing automation and 销售支持 tools will streamline your sales efforts and help bridge the divide between marketing and sales.
我们的流程
策略和工作流分析: We analyze your current sales workflow and identify opportunities to simplify the workflow with technology, provide better 内容 and resources to prospects and streamline tracking and reporting metrics.
创建、目标和培训: 我们通过电子邮件模板创建内容, 策划销售代表使用的内容，以吸引目标客户, 培训员工如何利用技术来改善他们的成果.
分析与建议: 我们回顾了电子邮件模板的性能, 内容, and sales activities to identify new opportunities and improvements in the sales workflow.
HubSpot的集成
为什么你需要HubSpot整合: Automating your marketing will save you the time and frustration of trying to do everything manually. We believe that HubSpot is the best marketing software for small-to-medium-sized manufacturing and industrial businesses that are ready to capture more leads, 了解领导的行为, 并将这些潜在客户转化为客户.
我们的流程
战略与平台: 我们将为您的业务选择合适大小的HubSpot帐户. 然后 we'll manage the account for you, or train your marketing folks to handle it from there. HubSpot integrates with many other marketing platforms and tools you're already using like GoToWebinar, Salesforce和调查猴子.
创建、目标和发布: From HubSpot's easy-to-use dashboard you can create and publish just about everything in your marketing arsenal: website pages, 登陆页面, 铅捕捉形式, 电子邮件, 社交媒体的文章, 博客和号角.
分析与建议: HubSpot提供全面的跟踪和报告，允许我们进行A/B测试, calibrate and execute the most effective tactics to reach your customers-- all from one place!
视觉design
为什么你需要伟大的design: 传达一个强大的品牌并从你的观众中唤起正确的情感. 正确的图片, 摄影, 图形, typography and color palette can impress and attract your buyers and keep them engaged with your brand. 优秀的design是帮助你在竞争中脱颖而出的关键.
我们的流程
理解和发现: 我们design的目的和意图. That means taking the time to understand your business, your buyers, and what makes you unique.
位置和展望: 我们评估您的市场、竞争和行业，并使用一系列工具，如 原型、采访和讲故事来选择正确的外观和感觉.
创建和执行: From color treatment to imagery, we create designs that are visually engaging and on-brand.
网站开发
为什么你需要一个坚实的基础设施: To build a robust, secure and efficient website to deliver the 内容 without interruption or delay. A sound website infrastructure includes the building blocks to allow for a highly-customize and efficient delivery conduits for your message. 网站框架需要遵循内容传递的最佳实践, 安全, 标记, 和结构化数据格式.
我们的流程
需求分析: 我们开发网站的目的和意图，谁将维护他们. 这意味着你需要花时间去了解你更新内容的频率, 谁来更新内容, 他们的技术水平, 谁更新软件, 以及谁管理网络托管平台.
为响应式构建，为移动构建: We review the website build at 5 different viewports to ensure the flow of data is smooth and text is easily readable. 我们优化图像的速度和传递您的信息.
发布网站推出: Once the website is launched, we continue to maintain the website on our hosting partner, Kinsta，并为所有软件提供例行更新. 我们监视404错误或断开链接.
社交媒体
为什么你需要社交媒体: To build relationships and trust with your ideal customers and your ideal employee candidates. We believe in having a consistent presence on relevant channels where your audience spends time.
我们的流程
策略和计划: 我们分析你的受众和竞争对手，以确定最佳的渠道, 内容, 发布时间, 和频率.
策划、design和日程安排: We curate timely industry 内容 as well as design and develop original social 内容 to be shared on a schedule by channel and time using tools like HubSpot, Hootsuite, 和缓冲. 我们和你一起工作 to showcase your company culture and expertise, promoting your people as industry thought leaders.
倾听、观察和参与: 我们监控竞争对手, industry influencers and key audience members to better understand how to position you and get your target personas engaged with your 内容.
分析与建议: We review the performance of social 内容 to determine effectiveness based on business goals of engagement, 领导和意识.